DEFINITIONS

FIRST PRINCIPLES

The terms from which all others flow.
MO•NAD

/ˈmäˌnad/

noun

  1. A single, whole, indivisible unit.
  2. That which exists complete in itself.
NAT·U·RAL·IST

/ˈnaCH(ə)rəlɪst/

noun

  1. One who studies and lives in close relationship with nature.
  2. One who observes natural laws and works in harmony with them.
EC·O·SYS·TEM

/ˈēkōˌsistəm/

noun

  1. A community of living elements and their environment, interacting as a whole.
  2. A balanced system shaped by what flows into it and out of it.
Words shape how we understand the world.

In a time of excess language and loose meaning, precision matters. These definitions exist to clarify how we approach the body, the home, and the materials we work with. They are not marketing terms. They are working standards—used to guide decisions, limit excess, and preserve trust. Read them not as promises, but as reference points.

Core Definitions

Core Definitions

e·col·o·gy

/əˈkäləjē/

noun

  1. The relationship between living systems and their environment.
  2. The study of how parts function together as a whole rather than in isolation.

func·tion

/ˈfəNG(k)SHən/

noun

  1. The natural role or purpose something is meant to serve.
  2. In formulation, the reason an ingredient exists—nothing added without cause.

mod·ern ex·cess

/ˈmädərn ikˌses/

noun

  1. The overuse of additives, processes, and conveniences beyond what is needed for function.
  2. A departure from restraint that often sacrifices long-term health for short-term ease.

a·dul·ter·a·tion

/əˌdəl(t)əˈrāSH(ə)n/

noun

  1. The act of making something poorer in quality by adding unnecessary or inferior substances.
  2. In natural making, defined as much by what is excluded as by what is included.

in·gre·di·ent in·te·gri·ty

/inˈɡrēdēənt inˈteɡrədē/

noun

  1. The uncompromised use of materials in their cleanest, most honest form.
  2. A commitment to transparency, traceability, and purpose in every component used.

small batch

/ˈsmôl ˌbaCH/

adjective

  1. Made in limited quantities to preserve quality, attention, and control.
  2. Produced at a human scale, where each batch can be inspected, adjusted, and trusted.

safe·ty

/ˈsāftē/

noun

  1. The condition of being protected from harm or unnecessary risk.
  2. A standard achieved through simplicity, restraint, and respect for vulnerable bodies.

re·spon·si·bil·i·ty

/rəˌspänsəˈbilədē/

noun

  1. The obligation to act with care toward others and their well-being.
  2. The duty of the maker to consider outcomes beyond the point of sale.

trust

/trəst/

noun

  1. The firm belief in the reliability, truth, or care behind something.
  2. A bond built slowly through consistency, honesty, and restraint—and broken quickly by compromise.